Client Avatar
At the end of 2024, we sat down and wrote out all the things we wanted Tilla Fit to accomplish for 2025.
Pretty much the same way we would encourage all of our members to sit down with a coach to talk about their goals and put it on paper.
One of those goals was to develop what’s known as a client avatar.
The purpose of this was to have a deep understanding of who we’re meant to serve.
Because when we know who we serve, we can serve them with more purpose, passion, and detail.
We help them get results faster and help them make fitness a lifelong endeavor.
Over the last couple days, we’ve dived deep into creating our two avatars.
These two avatars (Zoey & Fin) are the model of who we serve now, and the person we are here to help.
Zoey
Age – 25 to 100 Years Old
Location – She Lives Within 20 Minutes of 749 S Central Ave Umatilla Fl
Primary Goal – She Is Looking To Lose Weight & Improve Health Markers
Dropping Body Fat & Increasing Muscle Mass
Improving Lab Results
Feeling Confident In Her Skin
Secondary Goal – She Is Looking To Live An Independent & Free Life
Playing With Kids/Grandkids/Nieces & Nephews & Never Shying Away From Activities
Avoiding The Nursing Home
Staying Injury Free
Participate In Recreational Sport
Motivation – Her Motivation Is Looking & Feeling Confident While Being A Role Model For Her Family
Family – She Is A Mom of 2 Kids
Fitness Experience – She Has Tried A Fitness Program & Couldn’t Make It Stick
Fitness Road Block – Her Typical Road Block Is Not Knowing Where To Start, What To Do & Having Someone Hold Her Accountable
Personality – She Is Brave, Supportive, Teachable, Appreciates Coach Lead Instruction, And Wants To Become A Better Version Of Herself
Job Type – She Works From Home & Often Times Feels Entrepreneurial
A Workout Makes Her Feel Proud & Energized
Fin
Age – 25 To 100 Years Old
Location – He Lives Within 20 Minutes of 749 S Central Ave Umatilla Fl
Primary Goal – He Is Looking To Kick Ass Into His 90s
Reducing Stress To Improve Health Markers
Dropping Body Fat & Increasing Muscle Mass
Feeling Confident Taking His Shirt Off At A Pool Party
Secondary Goal – He Is Looking To Participate In Recreational Sport Without Being Winded And Risking Injury.
Fishing, Golf, Pickleball, Basketball, Hunting, Football, Soccer, Kickball, Etc.
Playing Sports With Kids, Grandkids, Nieces, And Nephews
Motivation – His Motivation Is To Be A Provider For His Family & Continue To Keep Up With His Family In All Activities While Aging
Family – He Is A Father Of Two Kids
Fitness Experience – Movement Has Been A Staple In His Life, But Doesn’t Have Many Years Of Experience In A Gym Setting
Fitness Road Block – His Typical Roadblock Is Managing The Work / Life Balance And Prioritizing Himself.
Personality – He Is Analytical, Hard Working, Protective, And Wants To Become The Better Version Of Himself
Job Type – He Is Technologically Inclined With The Entrepreneurial Spirit
A Workout Makes Him Feel Calm, Clear-Headed, And Strong
Our business has been grown by and for these avatars! Everything from our offerings, workouts, and community is centered around this avatar!
Nobody is a perfect fit in these categories, but if something resonated with you, we want to talk!